The importance of a little planning for your photo shoot cannot be overstated. Advance planning saves time and money, and usually results in better photography. Let's look at some of the questions that need to be considered:
What is the intended use of the photograph?
What background or location is needed?
Are there special props required for the shoot?
Are people or models needed?
What type of lighting and style would be best?
Are we matching a previous shoot?
Do we need a photo stylist?
First: Intended Use
Is the photograph to be used for an ad, a display, the internet, a catalog, a news release, an instruction manual, a magazine cover, or some combination of these? Do we need to leave room for text and graphics? Are we cutting the background out so the object or person can "float" on a page? Is there a particular format (length to width) that is needed? For example, do we need a horizontal (landscape), vertical (portrait), or square image? Answers to these questions will give us a good starting point for the photo shoot.
Second: Background/Location
In many cases a plain, solid-color studio background may be in order. If so, is there a specific color that is needed? Although we keep many options available at the studio, some colors or textured surfaces may need to be located or purchased prior to the shoot. If a location is used, it is generally best to have the photographer take a look at the proposed area before the shoot. Things like the size of the room, color of the walls and ceiling, and time of day - think sunlight coming in the windows - may all have a bearing on what equipment is needed and when to schedule the shoot.
Third: Props
Few things are more frustrating than finding out in the middle of setting up that you need something more to fill up the shot. For instance, when shooting food, we always make sure there are plenty of plates in the same pattern, napkins, cutlery, salt and pepper shakers, and other table setting types of props. Some of those things may be needed in the background, even though they may be out of focus or just partially shown. If fresh fruits and veggies are to be part of the shot, we make sure there are more than one of each; we almost always need more than you might think. And, whenever fresh props are being used, we look for the best quality and color possible. When using props in a shot, it's always better to have more than you think you'll need.
Forth: People/Models
It is always smart to consider using an agency or professional models. The pros know what to do, how to pose, and how to create and hold the right expression. They usually have an extensive wardrobe to choose from to help match the look and feel that is needed. Of course, this all comes at a price which may or may not fit your budget. It is also possible to use friends, family, and co-workers. Here at Photographic Solutions, Inc., we have experience with both professional and non-professional models, and believe we can get the needed results with either option. Just consider this, professionals work faster, require less coaching, and will not get their feelings hurt when you make a choice of a pose or expression that isn't their favorite - it's part of the job. No matter who you are using, remember to get signed model releases!
Fifth: Style
This area covers everything from lighting direction to quality of light, shadow depth, angle of view, depth of focus, focal length of the lens used, special effects, light painting, multiple exposures, Photoshop work, HDR images, and a myriad of other things. Although many of these considerations might be below the radar of our customers, just be aware that there are many options we can help you explore to put that extra touch of class in your photographs.
Sixth: Matching Images
Quite often it is necessary to take a photograph that matches something done in the past or perhaps by another photographer, so that there is continuity in your publication or on your web site. Again, this is best discussed prior to the shoot so our photographer can be prepared with the proper equipment and materials. Not every technique is easily recreated, and some research or experimentation may be required.
Seventh: Stylists
A stylist can be a wonderful asset during a large shoot, freeing the photographer to concentrate on the photography. A hair stylist or make-up person (often one and the same) can be the difference between a successful photo session and one that leaves something to be desired. Not only that, but it takes pressure off the models when they know they are being handled by a professional who knows how to make them look their best. There are also stylists who specialize in food, room decor, wardrobe, and props. Many of these people have multiple areas of expertise and using them will save money in time and effort. If a high-cost stylist is not in your budget, don't worry. We have worked with a number of stylists, and we have picked up many of the "tricks of the trade". As professional photographers we have a little stylist built in, and can handle many assignments using the same techniques as well as our own artistic capabilities.
As commercial photographers, we like to think that we are pretty good at "pulling the rabbit out of the hat", so to speak, and making our subjects look good with or without a lot of outside help. Planning ahead makes it possible for us to provide that high-quality, eye-catching look which makes a photo shoot a real success.
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