Within the first three seconds of meeting someone for the first time, you are evaluated. An opinion is formed about you based on your appearance, body language, demeanor, how you are dressed, etc. With every new encounter, a new first impression is formed. These first impressions can be very difficult to undo, making the first encounter very important as it sets the tone for the relationship that follows. Here is how the process works:
If you appear to be of comparable business or social level, you are considered suitable for further interaction.
If you appear to be of higher business or social status, you are admired and cultivated as a valuable contact.
If you appear to be of lower business or social standing, you are tolerated but kept at arm's length.
If you are in an interview situation, you can either appear to match the corporate culture or not, ultimately affecting the outcome.
The same principal holds true for your business. How you present your business also creates opinions in your prospective clients that is hard to change or undo. One of the very first things a prospective client sees, likely even before they see you, is your place of business, your building. Here's where we can help!
Many of our client are proud of their buildings, and rightly so. They spent much time and money designing them to their specifications, constructing or renovating, creating landscaping, etc. all because they want their building to reflect their business. After all the work that's put into a place of business, it only makes sense to have professional architectural photography as a record, a display piece, an advertising tool, etc.
There are many aspects of exterior architectural photography that take years to perfect. Choosing the right angle and framing, getting the lighting just right and keeping the building properly exposed while not blowing out the sky are just of few of things that go into great architectural photography. It's far more than just showing up with a camera. Often there needs to be coordination to handle the many different options that need to be considered. Do you want cars in the parking lot? Do you want the lights on inside, or are we going to capture the reflection of the sunset in the windows? Do you want the giant banner on the side of the building removed? There are countless options and technical aspects that need addressing, and a professional architectural photographer can work with you to produce an image you will be just as proud of as you are of your building. Architectural photography is one of our specialties and we can make that first impression a great first impression for you!
Leave a comment